Can you be writing more effective press releases? There's an online program that's supposed to evaluate your press releases, grade them and tell you what you could be doing better.
I tried it out on one of mine and noticed the tips are very much geared toward Web publication and SEO optimization. No big surprises there. Also, it checks your content over for "gobbledygook words" (ones that are overused and lack specific meaning) and whether you've included contact information and a proper end of content marker, like ###.
Give it a try and see what you think.
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