Corporate Journalism

Now here's a unique service freelancers might offer. "Corporate journalism" is a term used to refer to writers (often those with a journalism background) who can talk to people in a company, obtain information from an outsider's perspective and write up what they've been told for various purposes.

For this corporate journalist, it meant interviewing the people with strategic knowledge of the business in order to capture their expertise and make it part of the company's knowledge management system.

For another one, it meant working with the company's PR/marketing division, to create better, more forthright external communications.

There's even a book about the subject called Beyond Spin: The Power of Strategic Corporate Journalism.

These seem like pretty interesting areas for freelancers to explore. Has anyone else done work of this sort?

PS--I'd like to thank independent information professional Heather Carine of Carine Research for telling me about this.