This article from the NY Times about habits got me thinking about the ways we do business as freelancers, independent contractors or whatever term you prefer to call yourself.
Our brains have an amazing capacity to change--even to form new neural connections and reassign tasks from one part of the brain to the other. And we are capable of forming new habits--new ways of approaching problem-solving and getting things done.
Two authors who've written on this subject have identified "three zones of existence: comfort, stretch and stress. Comfort is the realm of existing habit. Stress occurs when a challenge is so far beyond current experience as to be overwhelming. It’s that stretch zone in the middle--activities that feel a bit awkward and unfamiliar--where true change occurs."
Successful entrepreneurs tend to be willing to push the boundaries of their comfort zones. To test unfamiliar waters. To stretch their abilities by using their skills in new (and sometimes intimidating) ways.
What are you doing to get into the stretch zone? How can you expand or improve your business by challenging yourself to do more than the usual thing? What new habit would you like to form?
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