For a while now, things have been heating up on the e-reader front. However, now they're getting red hot. When Barnes & Noble announced it would drop the price of its Nook reader device below $200, Amazon responded by undercutting them.
Both of them, of course, are reacting to the threat the iPad poses. Even so, what's to worry? Both companies have iPad apps for their ebooks. However, Kindle and Nook apps are just two of many.
Hey, even Borders is trying to get in on the act with its Kobo reader.
Meanwhile, Sony is lagging behind the B&N and Amazon behemoths. And the even smaller fry are suffering more.
Even so, PocketBook has come out with its own line of e-readers (one of which is priced under $200).
And, if you think that's a great deal, then check out Books-A-Million. Giving away an e-reader a day throughout July. Talk about competitive.
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