Thursday, 1 July 2010

Be on the Lookout for B&N's PubIt!

A word to the wise for all you ebook authors. Be looking out for Barnes & Noble's launch this summer of the ebook publishing platform called PubIt! (Yes, the exclamation mark is part of the name.)

As many of you probably know, B&N announced its intent to provide a digital publishing platform similar to that of Amazon's not so long ago. I don't know about you, but I await this with eager anticipation.

Not only will PubIt! provide yet another means to create and distribute ebooks, but it will provide competition to Amazon -- with the clout of B&N behind it. This clout should be considerable.

Why? Well, apart from the fact that B&N is (self-described as) the world's #1 bookstore and reportedly holds 20% of the ebook market, ebooks on PubIt! will be readable on a wide variety of devices. (Matching Amazon's availability for Kindle and through apps for other devices.)

According to PubIt!'s FAQs, "Customers will be able to read your eBooks on hundreds of devices, including NOOK by Barnes & Noble, PC, Mac®, iPad(TM), iPhone®, BlackBerry®, and more."

So, even if Amazon has a leg up on B&N in the e-reader device department, if the NOOK should catch on (not to mention B&N's apps for all those other devices), things could get really interesting.

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