Since I like to provide resources that are actually useful, I hope you'll find this one to be. This article provides a set of Twitter hacks, i.e., the closest thing I've seen to a user guide. Not too shabby, eh? :)
Now, when it comes to social media strategy, I'd follow the advice of Guy Kawasaki. I must say, I like the way this guy thinks.
Of course, not to put too fine a point on it, but doesn't it really come down to three simple words? :)
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