Jeez! Where do I start? Well, first, you start with your own blog. You have a blog, don't you? If not, you should. It's a flexible online means of promotion. You can post to it daily or every other day or twice a week (at the minimum, IMHO).
It's easy to make announcements, talk up your signings, share your thoughts and keep people up-to-date in general.
Your blog is the perfect place to provide a link to where people can purchase your ebook. Like I do with IDENTITY CRISIS, whether I'm linking to the Amazon version or the Smashwords version, which is also available on BN.com. Can you see where I'm going with this?
You can provide the latest news and reviews about your ebook, while linking to these pages. Not to mention embedding multimedia, like podcasts, online radio interviews and book trailers.
You can also guest blog and talk about your ebooks there. Bloggers often like to have guest posts on their blogs. (It provides a brief respite from blogging duties and freshens the content, as well as helping to promote the guest blogger--a win-win scenario, if there ever was one.)
Some blogs offer author interviews, too. Another way to spread the word by including a link to your ebook in the interview or your bio. Or you can make announcements about your ebooks at blogs like this one.
You can even go all out and do a blog tour. Apparently, though labor intensive, they can be effective in getting your name and book title out and about in the blogosphere. (This author, for instance, did one and look what happened!)
I recently hosted Stephen D. Rogers on my blog (not this one, but another I write). And I'm contemplating a blog tour, as well. (Just need to line the hosts up and write the posts. Easy, right? LOL Well, possibly not totally easy, but could be worth the work.)
Anyway, these are just a few suggestions. Can you come up with any interesting additions? If so, feel free to leave a comment.
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