This bit of news about Target's book club and the way it's helping some lesser-known authors to sell their books has definitely provoked my interest.
Target "can sell hundreds of thousands of copies of a book that is virtually unknown in the rest of the marketplace," according to Jacqueline Updike, director of adult sales at Random House. That's quite a statement.
The article goes on to say that by "assembling a collection of books by unheralded authors, Target behaves more like an independent bookstore than like a mere retailer of mainstream must-haves." And mid-list authors love indie bookstores for that reason.
And all the books are shelved face out. Sweet.
Now, admittedly, I see nothing in the article to suggest that it will be any easier for self-published authors (or authors like myself who simply have used POD to get their old work back in print) to get their books placed on Target's shelves. The only publisher with a book at Target to be specifically mentioned is St. Martin's--not a small press, not by a mile.
Nonetheless, my philosophy is that it never hurts to ask. So I'd advise any authors trying to promote their books, get in touch with someone about Target's book club.
You have nothing to lose, right?
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