I wanted to direct everyone's attention to this wonderful article on how satisfying (and lucrative) it can be to self-publish one's work. Of course, it was written by the founder and CEO of Lulu.com, so consider the source. Even so, it makes a persuasive case for going the self-publishing route.
Just in the interest of full disclosure, I would caution you that in some industry circles (like the crime fiction arena, with which I'm most familiar) self-published authors are not treated as equals for purposes of appearing on conference panels or attaining full membership in one of the professional organizations (i.e., Mystery Writers of America). This can create some obstacles to marketing--but they aren't insurmountable (just ask Brunonia Barry).
(Thanks go to The Writer's Edge for pointing out this article.)
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